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A magical combination of AI and CRM is a reality now!

From a long time companies are seeing Customer Relationship Management solutions as nothing more than a functional repository for their clients’ and customers’ data. Although, now, we have started to realize that CRM is more than just a repository. Specifically, when it comes to the companies which majorly function in the service economy, for them, CRM is one of the most important tools. At the same time, in order to make sure that the customers are continuously engaged you need CRM. And, engaged customers are important when it comes to boosting the revenue of the company. Thus, CRM has come a long way, and now it is a lot more necessary and powerful. 


CRM platforms have evolved

In fact, these days, the latest CRM solutions even lead help to make the workplaces smarter. As they define the roles of various employees. New-age CRM solutions are majorly used to revolutionize the way a firm’s employees engage with their customers or clients. And, now, one of the most popular CRM solution, which is a part of Microsoft Dynamics 365 contains the power of Artificial Intelligence also.


Artificial Intelligence is needed and demanded everywhere!

AI is undoubtedly one of the most vital and useful technological advances in the existing time. And, we have been seeing the integration of AI almost everywhere. In fact, now, we can even see the integration of AI in CRM solutions to make them better. The clear reason why AI is being demanded so heavily is the fact that AI has the capability to transform the working of almost every technical program. Also, AI seems to make the tech solution a lot modern and better. Thus, AI is being integrated almost everywhere, be it Agricultural tech solutions or the healthcare tech solutions, AI experts are trying to integrate AI everywhere possible.


Customers want AI!

Now, when it comes to the businesses, they have been using artificial Intelligence more than ever. Simply, because AI helps them to perform better. But, there is one of the other reasons that has led to the rampant growth of AI, and that is customers’ increasing interest in AI.

As per one of the recent reports, 75% of the people are comfortable with the new-age chatbots. Also, both customers and companies have started believing that Artificial Intelligence helps a lot to enrich the online customer experience. Not only the text-based bots, in fact, but AI is also being used to integrate voice technology in CRM solutions as well. And, it is surely believed that customers are going to love this. As, we have already seemed the tremendous interest of people in the latest AI-powered assistances like Alexa, Siri etc. Also, with the passage of time, it is expected that more and more devices will become data points which will be feeding Artificial Intelligence. And, this will definitely influence the customer’s experience. Also, it is going to enrich the foundation of generic CRM solutions.



Integration of AI in Microsoft Dynamics 365’s CRM solution

A large number of consumer-facing companies have already begun introducing Artificial Intelligence into their customer service offerings. The biggest example here is Bank of America’s Erica which is designed to sort out the common customer problems. And, such solutions amplify the productivity simply by automating the workflows. However, in order to make full use of AI capabilities, companies need a full-fledged CRM solution which has AI features. This is exactly what Microsoft has done. They have designed a cutting-edge CRM solution and we all know that that. But, now, their Dynamics 365’s CRM solution also offers a wide variety of AI features. It also offers a 360-degree view of the customer.


Microsoft dynamics company CRM’s AI features will aim to use more natural language understanding. This will be done to better understand and forecast customer service issues. This will not only speed up the process but will lower the costs. However, we can surely say that the AI features in CRM not only look refreshing but pretty powerful as well. At the same time, it seems that the demand of Microsoft Dynamics 365’s CRM solution will grow tremendously because of these integrations. AI was already integrated into the Sales and Marketing apps, but integration in the CRM solution is a revolutionary step by Microsoft. As, this is high time that companies start focusing more on the customer experience. Also, analysis of the customer’s data is an important element. But, it is quite clear that integration of AI in CRM will definitely be useful!


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