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Magento Vs. Shopify- How to Choose?

Shopify vs. Magento

E-commerce has taken over the business market, and much of the credit for its popularity goes to the vast number of platforms that have sprung up and around the web to ease the transition for businesses into the digital domain.

When it comes to e-commerce building platforms, names such as Shopify and Magento are fairly common. Collectively addressing about half of the total e-commerce websites on the internet, they are recognized as two able competitors of a shrinking business.

Nonetheless, as per Google trends, Magento can clearly be seen as the more popular, hosting more than 14% of the top e-commerce websites, as compared to Shopify that has control over mere 6% of the top e-commerce stores. Despite the gulf in their popularity, Shopify and Magento continue to attract attention from businesses, invariably. So, here is a list of features that characterize their reputation in the e-commerce domain:


  1. Varying ‘Ease of Use’ Standards

User experience is definitely important to host a successful e-commerce platform, but in the absence of accessible developer tools, neither the user nor the company can make the most of an online store. Hence, ease of use is a defining standard of e-commerce platforms. Shopify offers a simplistic, intuitive, and faster website builder that allows developers to drag, drop, and resize page elements on the go. Once the theme is selected, Shopify can quickly add products to set categories, insert images as per best optimization practices, set up payment methods, and customize pre-set designs with limited codes.

On the contrary, Magento demands high technical and coding information. Its Content Management System (CMS) is less user-friendly and uses open source, thereby making it harder to access its functionality features. Hence, for easy going businesses, even start-ups, Shopify is the best choice in terms of the skill of investment.


  1. Website Customizability: Form, Design, and Templates

The presentation of a digital store is the first window that sets its reputation amongst users. Therefore, it must be personalized, strikingly unique, and appealing to make one’s e-commerce stand out from the crowd. The cost-effective packages of Shopify offer over 60 professionally built, customizable themes that are mobile-friendly. While free themes are equally effective, the benefits of a paid design are endless. Using simple lines of instructions, companies can create pages, change color combinations, format page elements, and associated social media pages for internal linking. However, the 12 themes offered by Magento (including paid and free) come with added ease. They are mobile-friendly and automatically resize and realign objects as per the best optimization practices. Using professional help, companies may devise their own themes, personalize the website down to its core elements, add animations or newsletter footers, etc. The advanced website functionalities available with Magento, indeed make it a better choice for designing an impeccably persuasive e-commerce store.


  1. Add-Ons and App Facilities

Using the add-ons and application options, companies can increase the outreach of their stores. If not add-ons, apps are surely an essential counterpart to optimized websites. Shopify’s App Store offers over 2300 free and paid apps that can be further customized for integrating marketing strategies, customer facilities (like tracking of order), social media feeds, and analytics. In a befitting advancement to Shopify, Magento’s app store offers an assortment of more than 3000 apps that involve crucial extensions like custom discount coupons, pre-order functionality, etc.

The facilities offered by each of the two ecommerce platforms – Shopify and Magento – are lemmatized by their monthly packages. Since Shopify offers cheap services it becomes an obvious choice for new businesses, while Magento customization services serves high paying businesses that can afford its technical and capital demands.


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