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Be Up-to-Date : 5 SEO Strategies That No Longer Work

SEO Strategies That No Longer Work


Let’s face it, SEO strategies are always changing, especially in today’s post haste changing world. Do you know what the scary part about it? It's the idea of not knowing what works and what doesn't work.


That’s why you need to be well-informed and stay updated. Remember that as search engines progress rapidly, good old SEO practices of yesterday can become ineffective today. This constant change can or may harm your website’s rankings.


As a means to keep this from happening, here’s a list of search engine optimization practices that are no longer effective. Engaging in such tactics may cost you tons of money and is a practice in futility.




Developing One Page for Every Keyword Variation


Going back when search engines were less complex and advance, creating different pages for various versions of the very same keyword made sense. To make it more easy and convenient, SEO specialists would create a single webpage for each keyword.


Doing it this way ultimately makes the page devoted to that particular phrase. However, with semantic search, optimizing one page for a single keyword is not effective anymore. Keep in mind that search engines today are a lot smarter. Thus, making this approach unnecessary.


Practicing this outdated strategy is like a horde of zombies foolishly wandering around looking for fresh brains to gobble. Say, for example, you’re creating content for a webpage about Heating, Ventilation, and Air-conditioning (HVAC) services.


Then, you got four keyword variation, namely, HVAC repair, HVAC maintenance, HVAC tune-up, and HVAC cleaning. If you follow this method, you’re likely to create individual pages for every keyword you have with similar content, hoping each keyword will rank.


But little did you know that these needless pages will have an adverse impression on how Google examines your site. In the same way on how frequent and how rigorously it’s crawled.


Therefore, instead of making individual pages for each keyword phrase you’d want to rank for, develop a more thorough webpage for a keyword subject. Meaning, there is no need to make separate pages.


Using the sample HVAC mentioned above, create a page about HVAC services. For example, “5 HVAC services you need to know.” By doing this method, you’re trying to rank each keyword variation with one content. Don’t forget to include quality content for each subheading and highly-related phrases to build an interest from your audience.




Inserting Spammy Backlinks to Your Website


Search engines like Google, have plenty of ways to evaluate and assess how important and profitable your website is. One of the ways a search engine uses to check a website is to review the links it obtains from other sites. Other sites that link towards your site is done when they trust or appreciate the content that you put on your site.


Prior to the development of various search engines, the number of links you can put into your site didn’t matter. The more links you had on your site was enough proof that you have quality content, thus, resulting in a higher ranking.


Sadly, this aided a lot of SEO specialists into searching for ways to create unnatural links to their website. Including links in forums and blog comments, link swapping, compensating for backlinks, and building other sites to link to their main website, etc. which is in essence, a form of cheating to create a much better ranking for their site.


Search engines have become aware of these “Blackhat” methods. For this reason, building spammy backlinks is, for the most part, regarded as an infringement of webmaster guidelines, which can penalize your site in return.


At present, algorithms are capable of evaluating the quality and nature of your backlinks. If you want to take profit from a backlink, it must emanate from a secure website. For example, if you have a link from Forbes, BBC, The Guardian, or any newspaper site, it can greatly boost your ranking.


At the same time, if you have plenty of links from poor sites, it can have an adverse effect. To prevent this from happening, you need to make sure that both the website and quality of the content as a whole is worth the effort and time.




Exact-match Domains


Momentarily, exact-match domains were a popular topic since they became a magical solution for SEO. It was rather simple to build a microsite on an EMD and rank instantaneously compared to the long-established, branded domain, which takes weeks.

With an exact-match domain, your domain name equates to the exact keyword for which you are targeting. Let’s say, for example, “watchmoviesonlineforfree.com.” Today, exact-match domains forfeited their power as Google modified their algorithm.


EMDs can rank just like any other domain. However, they also have the potential to manually or algorithmically be flagged for spam. In consequence, the domain will be less trustworthy and reliable, which can then lessen conversions, making link building more difficult.




Link Wheel


Another outdated SEO practice that was utilized for building links to trick search engines to rank web pages higher is the link wheel. It’s an antiquated strategy that employs random sites for linking objectives.


For example, you have a primary site named “Q” and other different sites usually in a free form of Blogger or WordPress. The aim here is to connect all of those free sites and ultimately, forward the prime benefit of the linking to the main website.


Eventually, Google started identifying and depreciating the links from the free sites in the link wheel, making it a bad SEO practice.




Complying to Search Engines Manually


Before, web owners need to inform or notify web indexes about the existence of their website. Well, it made sense at that time. However, those days are gone. Today, web crawlers can discover your site without you having to do it.


Yes, you can still inform and notify them about your site, but make sure to do it through the Google search console. It’s undoubtedly an SEO strategy that anyone should avoid. It’ll only make you spend more money to pay for those SEO experts that offer such services.








Instead of focusing your attention on these old SEO practices, be sure to enlighten yourself with the current SEO tactics and recent Google algorithm updates. Take note that if you’re still using outdated SEO tactics, it’ll undoubtedly upset your campaign.


It may hurt your time and wallet, as well as your customers and clients. So, if you want to improve your website in the long run, stay updated with the new and current SEO trends. 




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