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What Is the Right Domain Name for Your WebSite and How to Get It

Deciding on the right domain name for your website is a big decision because every great site has a great domain name.


The domain name is not only the exclusive location for each web site but also the unique online address of a brand or a personal name.

The right domain name will not only help you to make your online success easier but also will give you a boost in expanding your audience and business. On the other hand, a wrongly selected domain name not only could discourage your visitors or customers but also to harm yours or your brand's reputation.

Choosing up with the right domain name for your startup - a fashion blog, shop or other online business, or personal site can be a hassle. However, you can find out how to do it with ease by following the bits of advice, shared here.


What means "the right domain name for a website"?
In short "a right name for a website" would be a specific name, easy to remember which is related to your company, name, brand or business activities that help your clients and audience to spot and discover your presence and activities online.


How to pick up the right domain for your site?

There are many opinions and suggestions shared on how to get the best name for a startup or a brand, and because the domain name will be representing your personal or brand name, similar rules will apply when selecting it.

1. Don't get too excited

To be fair with you initially I decided to put this paragraph at the very end, but finally, I moved it to be a number one rule, because of its importance.
This part is the most critical guideline to respect when searching for a new domain name. Don't forget about it and always keep it in your mind. Let me clarify what I mean by saying not to get too excited.
The initial excitement when people find an available domain name (not registered) is a common reason for costly mistakes, and I have made it myself twice as well. If this is the first time when discovering a new name that might seem to be the domain of your dreams, please don't buy it the next minute. People take bright and stupid decisions every minute. If you make a mistake with the name of your domain, you can probably take another one at a later stage, but this is not the point. When at some point you encounter something that seems to be a precious finding - give it few moments to settle down and try to think more clearly. And be critical as well. I would say the purchase of the domain can wait for few days or even weeks, but in case you reckon your selection is entirely outstanding, then you can ignore this free tip.



2. Make it Memorable

The name of your site must be easy to remember. Considering the number of the existing, registered online web sites you should concentrate on finding something that people will remember. Choosing a name which is easy to remember is especially important when your name or brand is new.

Examples of Memorable domain names:
Some standards of well-chosen, memorable domain names are Mashable, Brandless or Snapchat.


3. Use your Brand name

To make an URL a trademark of yours or your company, consider to include the name of your brand in it. A brandable name for domains means there is no specific descriptive meaning or keywords contained in the domain name, but when you see the domain name, it just speaks about the brand.
This task can be tricky sometimes, but nothing is impossible. Below you can find some free tools to help you with discovering the best brandable name that works for you.

Notes: It would be ideal if you can choose the selected name for your web site as your brand name. For instance, many people use their First names or Family names, or combinations of these as branded names for the domains they own.
In case you can't reserve a particular name which consists of your brand name only, then try to look for something similar or to employ some combinations of letters or words, prefixes and suffixes.

Examples of Branded domain names:
Some illustration of domain names with brand included in it is Google, Apple, Facebook, eBay or Amazon.


4. Select it to be Brief

The shorter your domain name is, the simpler it will be for people to remember it. In the ideal case scenario, the right domain for your site should be with a length somewhere between 1-15 symbols consisting of two words maximum, when this is feasible. I would suggest you here to try your best and search for a suitable name up to 8 letters.
If you look around and explore deeper about the recommended length of the domain names, you will discover most experts will advise you to avoid exceeding 10-15 symbols in the name of your domain when this is possible.

Examples of short domain names:
By checking the famous brand names around you will find out that many of them have selected names limited to a maximum of ten symbols. Good examples of domain names with a length which is well below 15 symbols are MoZ.com, Cars.com or Hotels.com.

Every rule has an exception, so consider the above as a suggestion, but do not forget that domain with a name like DomainNameSales, was still a good choice even if the text selected for the name is not the shortest one.
Great examples where the length of the domain name exceeds the recommended earlier values is Quintessentially or SearchEngineJournal, and you can see that domain names with 16 or 19 symbols and three words included still work ideally.


5. Think about Reading and Pronunciation

When selecting a distinguished name, which is also brandable and short enough to remember, is essential not to forget one more thing. The domain name must be readable and easy for pronouncing.
This simple but important detail is critical from a marketing point of view. Imagine a case when (hopefully) people start talking about the existence of your website and try to spell its name. Very complicated to read or pronounce name could be the reason to lose visitors and potential clients who might go to your competitors instead. As you know, a difficult to pronounce or read text can also be easily mistaken or misspelt.


6. Use the power of the catchy words

Catchy words or powerful words that trigger emotions is a good idea when selecting a good name for your website's domain. Including words such as Big, Hot, Now, Free or Easy in the name of your domain will assist in creating initial engagement and curiosity and as a result - evokes visitors to come to your site.


7. Include some Popular words that people search for

Including a thoroughly selected keyword or keywords in the name of your domain can help a lot with monetizing your web site and business in general. This method is one of the preferred by many people ways to compete with the strong rivals from the very beginning by a reason.
Of course, selecting the suitable keywords require some time and efforts, but be sure your efforts will pay off after time. Besides, there are some free and paid tools available to assist you with this simple, but a time-consuming task.

Notes: "Popular words" usually equals "Strong competition", by the way.



8. Try to find a domain with .COM extension

If you wonder what TLD to use for domain registration and you have a choice I will recommend not to wander around much about it.
Indeed, nowadays the List of Internet top-level domains offers almost unlimited possibilities, but if you can stick to something ending with .COM , .NET or .ORG would be a good move.

Check out The latest global TLD distribution stats of the Top 30 search engine positions of Google

Of course, if it is necessary, you can select also .EDU for extension of your domain, which can be a better choice in some cases. The same is valid for .SHOES (if your business is related with shoes somehow, for example) or a country-specific top-level domain (also known as ccTLD or Country Code Top-Level Domain ).And so on, and so on.
Regardless of your selection though, keep in mind that the people would still search for The Dot-Com first and this will be their primary choice in the result pages, unless your site, business or domain is well established or represents a reputable, well-known company or something very familiar to them. Have a look on this Statistics about Domain Count to understand better what is my point.



9. Consider using synonyms

Depending on what you search for, the chances of finding precisely the domain you initially thought of are not always very good.
It is almost guaranteed that if you look for a single-word domain name, especially if the words are ubiquitous, you will see the domain has been already taken by someone else. You can double check this out.
When the initially planned words for a name of your new domain are not available, you can still try to utilize the power of the synonyms. It might sound weird, but in many cases, by searching for synonyms, you might even discover that your initial plans about how your new domain name should sound and look like haven't been that good.


10.Implement Pronouns in the name

Having pronouns such as Me, Mine, You, Yours and so on, present in the name of a domain can be beneficial in two ways.
Firstly it can bring some personality to the domain itself (check out AboutMe or YouTube for instance). Secondly, by using pronouns, you can go for shorter domain names that look amazing and elegant. As a last (but not least) advantage - a pronoun used in the domain name can convey some clarification for the use of your website(MySpace or SheLikes). Simple!


11. Don't be very specific

When exploring different variants of brand new domain names, you have to remember that using broad match words might help you a lot with the choice. In the past choosing a nice and clear one-word name for a domain was and successful way to climb to the top of the search engines' result pages. Now things are slightly different. Going back to the example with the shoes mentioned earlier - if your visitors and potential clients search on the Internet for "running shoes" they most probably will be more than happy to receive results from a query "shoes for sports" too. If you decide to pick up a domain such as "RunningShoes" or "ShoesForSports", this is very fine. However, if you succeed to buy a domain "TheShoes", "OnlyShoes" or "YourShoes", then this will be better for at least two good reasons: Flexibility and Perspectives. The first example was about a business type of domain or a shop where you can understand my point about being more generic with the selection of domain name.

Let see the second example where I will explain the perspectives.

Imagine you are starting a blog dedicated to travelling and places in the UK only. Most probably your plans will include Travel Guides and Destinations (or Places) in the United Kingdom to be your main topics. Sounds good. Indeed, you can get a domain with a clear name like "TravelAndPlacesInUk" or "TravelAndPlaces"-Dot-co.uk, or similar. What will happen when your blog expands (someday, eventually) and you decide to go further and include other destinations around the world too? Here even the using a nice ccTLD like CO.UK in combination with a very specific topic or topics can be a limitation at some point. Same would be if you decide to choose very specific keywords in the name of your domain but then change your mind. Let's say you have decided on "MagazineAboutSomeTopic", and then you decide to call it a "BlogAboutSomeTopic" instead. You know what I mean.
Being super specific with certain topics or a topic on a blog or web site has remarkable benefits, but choosing very topic-specific domain name might be a significant disadvantage at a later stage, so think about it.


12. Avoid these symbols

Some of the standard symbols from the keyboard cannot be used in the names of the domains, due to restrictions. The symbols I would like to talk about are those, which are allowed and might be tempting for you.Using numbers in the domain name relatively often practice, but if there is a choice where you can avoid them you better use it. If you see no other option, then go for it, but check out what numbers people like and how to use them for marketing your site.
Using hyphens in the domain name, in my humble opinion, is worse than using numbers in the same. Hyphenated domain names have the following disadvantages: hard to read or pronounce them, hence hard to spread the word or advertise them; more challenging to sell, compared with unhyphenated domain names; might be an issue for people to a particular web site. It is also good to know that hyphenated domain names have some advantages too: it's easier to find a non-registered domain comprised of generic words; hyphenated names can be useful for avoiding the "slurl" issue.


13. Make it Understandable

When people are searching on the Internet, they hope they will find it easy. For this reason, whatever domain you choose, at the end it should give the users some clue what to be expected more or less, just before they click the link to your website. The latter means you will have to sweat up a bit and come up with something that is as relevant and intuitive as possible. If you don't like such suggestion, then check out the next one.


14. Let them be Curious

If clear and intuitive domain names are not your cup of tea, then you can try another strategy. Choose a fancy appellation that provokes curiosity. The only trouble here is that you may end up with many visitors, who check your site, disappear straight afterwards and never come again. The worse is (unless you invest in advertising)when nobody comes around at all, and you lose visitors and potential buyers or readers, because they have no clue what is all about. On another hand, many successful startups made it out by using such an approach, so it might worth trying it.


15. Use your Imagination

In the process of choosing a decent name for your domain, you must be creative. I mean really CREATIVE(I'm sorry for the shouting). If you decide to go for something which is not traditional, brand new and smashing the use of intentionally done Misspellings, made-up or mashed-up words can be a proper choice. Suffix or a prefix is a good idea too. Some examples of these are theNextWeb, Tumblr, Reddit, Foundr, Blogr, MentalFloss, Instagram, Pinterest and thousands more.


16. Ask your Mum

Discussing your ideas and choices with some of the close relatives and friends can only bring new ideas and put some light on aspects you have maybe never thought about. Don't hesitate to share your concepts with people who care about you and might be helpful. Don't get afraid to get some criticism back, listen well and take advantage of the provided for free feedback. In fact, this is the main idea behind this advice.
The sooner, the better. The fair opinions and new concepts brought by parents, siblings or some of the best friends are always precious.


Here you can see some good free Tools to use for finding a great name for your domain:


Google Trends - useful to see the trends of keywords people are searching for online and give you a clue what is interesting for them.

Google Keyword Planner - useful to check the average volume of online searches for particular keywords per month


Here are some of my favorite free Domain name generators :





Something at the end

Finding a suitable domain name for a website can be a tiresome process
And is one of the most critical steps for every startup or an established brand. If the name of your domain is too complicated or vague, then potential customers may skip over your site, thinking it's irrelevant to their search. Regardless if you are after creating an online journal, lifestyle magazine, online store or just a company website for an existing business, the domain names are the ones that define what your site is and what it does. The discussed on here simple, but essential tips, used along with some available tools and resources will help you in finding the most suitable name for your domain.


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